Act as strategic lead on high-impact campaigns and brand projects across markets.
Own end-to-end development of creative 360 strategies aligned with goals.
Translate insights into briefs; ensure message consistency and relevance.
Collaborate with design, video, and teams to produce assets.
Main contact for internal/external stakeholders; defend strategies.
Design scalable methodologies for campaign planning; ensure rigor.
Lead ideation, brainstorms, and workshops with teams and partners.
Write/refine high-performing copy tailored to platforms/audience.
Evaluate campaign performance; produce learnings and optimizations.
Refine internal strategic frameworks, processes, documentation.
Support planning and resource management within the strategy team.
Own social media strategy; use analytics to test and scale formats.
Mentor and train team members to grow strategically and creatively.

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