Related skills
campaign management seo content strategy landing pages long-form contentπ Description
- Build and manage long-form content programs from inception to distribution
- Lead connected search programs turning enterprise interest into revenue
- Plan content roadmaps aligning audience needs, priorities, and intent
- Draft, edit, and publish ebooks, guides, landing pages, and stories
- Collaborate across marketing to support launches and web experiences
- Repurpose assets into connected content paths to boost reach and conversions
π― Requirements
- Experience managing content campaigns from inception through measurement
- Build and run search programs for distinct audiences and goals
- Strong long-term planning and organizing of complex work
- Strong writing and editing judgment focused on clarity and value
- Confidence partnering with stakeholders and cross-functional teams
- A practical understanding of SEO, AIEO, and how enterprise buyers discover products via search
π Benefits
- Content marketing experience in enterprise DevOps, infrastructure, AI
- Experience creating content for enterprise technology leaders, platform teams, or developers
- Experience with tools in our marketing stack such as DatoCMS, PathFactory, GA, and Figma
- Experience building topic clusters, content hubs, or pillar pages for multiple audiences
- Experience measuring content influence across search visibility and engagement
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