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content creation saas cross-functional collaboration b2b industry marketing📋 Description
- Go-to-Market Strategy: Develop industry GTM with insights and differentiators.
- Industry messaging and positioning for key personas across industries.
- Create industry content: briefs, whitepapers, blogs, demos, decks.
- Lead cross-functional product launches with PM, Eng, Sales, and Marketing.
- Enable Sales, Solution Engineering, and Partners with knowledge and assets.
- Be SME at industry events, webinars, and customer meetings.
🎯 Requirements
- 5 years of product marketing experience, ideally in global technology companies.
- Experience adapting messaging to verticals: public sector, financial services, healthcare.
- Strong understanding of data management concepts; related tech a plus.
- Product marketing experience in B2B enterprise software or SaaS.
- Demonstrated success collaborating with Product, Engineering, and Sales teams.
- Bachelor's degree or equivalent required.
🎁 Benefits
- Competitive pay, health coverage, and time off.
- Flexible benefits for various life events.
- Learn more about Collibra benefits.
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