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digital advertising enterprise sales cpg campaign optimization audience targeting📋 Description
- Plan, execute, upsell, and optimize upper-funnel campaigns for CPG brands.
- Build partnerships with brand leads, agencies, and shopper teams.
- Ensure accurate setup of first-party CRM and shopper data segments.
- Optimize campaigns and audiences to maximize reach for CPG.
- Deliver weekly reports with brand lift, reach, and share-of-voice.
- Advise clients on Pinterest ad products, targeting, bidding, and measurement.
🎯 Requirements
- Experience in digital advertising sales, preferably with performance advertisers.
- Proven ability to manage client accounts independently.
- Strong knowledge of digital ad tech across Search, Shopping, Display, Social.
- Able to manage multiple priorities in a fast-paced environment.
- Excellent written and verbal communication; skilled at partnerships.
- Curious and able to use AI tools to boost productivity and insights.
- Bachelor’s degree in Business or related field, or equivalent.
🎁 Benefits
- Hybrid work model with 2x weekly in-office in New York.
- Equity and incentive compensation available.
- PinFlex program overview on the Pinterest Careers site.
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