This Senior Content Manager’s role is responsible for helping shape the global narrative for the CisionOne go-to-market brand through the development of thought-provoking and industry leading content and tentpole reports. The ideal applicant is a creative and strategic thinker who can connect the dots from enterprise strategic goals into content that both convinces and converts, driving awareness, consideration and leads for the CisionOne business.
Duties and responsibilities:
Act as SEO-focused content lead for the CisionOne team, helping implement best practices and recommendations into net-new content
Establishes direction of content to ensure it aligns with brand and business objectives
Own day-to-day content management operations and tasks in support of product launches, marketing initiatives and content updates to web pages
Socialize content initiatives to relevant internal stakeholders for adoption, localization, and promotion
Develop and refine the tone of voice for the CisionOne brand
Increase leads generated through gated industry-leading content developed for our key markets (US, UK, Canada), including two of our tentpole outputs: the Global Comms Report and the State of the Media Report
Measure and report on the success of content initiatives through agreed-upon metrics
Develop co-branded reports and thought leadership as necessary that help support cross-sell initiatives across CisionOne and Brandwatch portfolios
Develop co-branded thought leadership with partners like Dow Jones, WSJ, PRWeek
Help establish and further develop our roster of Subject Matter Experts to leverage for speaking opportunities, thought leadership or media relationships. Essential Skills and Experience:
Excellent writing skills
Editorial and copywriting expertise
Ability to plan projects, meet timelines, and organize work streams efficiently
Strong creative eye and understanding of the Cision brand
Ability to validate ideas or hypotheses and convert them into provocative thought leadership content
Track record of exceeding targets
Strong prioritisation skills
Ability to build and foster relationships with key stakeholders within the organisation
Problem solver
Results oriented
Good human (who wants to work alongside other good humans) What you will get:
Career progression opportunities
Dental and healthcare plan
Employee Assistance Programme (EAP)
Benefit Hub– retail discounts
Learning Portal Additional Information
If this sounds like you and you feel you have what it takes to succeed in this role, we want to hear from you!
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