Related skills
google sheets excel google ads meta ads appsflyer📋 Description
- Set up and launch paid campaigns across Paytm inventory (Search, Display, Native, Post-Transaction, Video).
- Configure targeting, budgets, bidding, creatives, and flighting per client briefs.
- Ensure accurate tagging, tracking, and attribution setup.
- Monitor delivery, pacing, CTR, CVR, ROAS, and CPA.
- Optimize bids, targeting, and creatives; resolve delivery issues.
- Prepare daily to post-campaign reports and provide actionable insights.
🎯 Requirements
- 1–4 years in Ad Operations / Campaign Management / Performance Marketing.
- Hands-on with Google Ads, Meta Ads, Amazon Ads, Flipkart Ads, and fintech platforms.
- Strong understanding of digital advertising metrics and optimization levers.
- Advanced Excel and Google Sheets skills.
- Detail oriented with ability to manage multiple campaigns.
- Knowledge of SQL, dashboards, or BI tools is a plus.
🎁 Benefits
- Flexible and inclusive work environment.
- Fast decision-making and ownership.
- Collaborative product, design and engineering team.
- Opportunity to work with India's leading fintech platform.
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