Related skills
crm data analytics campaign management marketing cross-sell📋 Description
- Plan and execute targeted campaigns in Commercial Banking.
- Partner with Product, Sales, CRM, Analytics, and Compliance.
- Translate objectives into campaign strategies aligned with product priorities.
- Define segments: SMEs, mid-market, new-to-bank.
- Set objectives and KPIs: leads, conversion, cross-sell, revenue.
- Develop calendars aligned with launches and seasonal trends.
🎯 Requirements
- Degree in Business, Marketing, Finance, or related.
- 5+ years in commercial banking, campaign management, marketing, business analysis, or PM.
- Strong analytical and data segmentation with CRM systems experience.
- Proven ability to manage cross-functional stakeholders and timelines.
- Change Manager/Business Analyst/Project Manager experience is advantageous.
🎁 Benefits
- Entrepreneurial culture with flat hierarchy.
- Promotion and bonus opportunities.
- Fast career progression, APAC growth plans.
- Work with major banking and insurance clients.
- Diverse and inclusive environment.
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