Related skills
campaign management salesforce product marketing b2b competitive analysisπ Description
- Support go-to-market execution for product launches through messaging development, research, and campaign alignment.
- Conduct competitive research and market analysis; share insights with cross-functional stakeholders.
- Partner with Sales Enablement to develop internal assets such as battle cards, training materials, call scripts, and positioning guides.
- Collaborate with Product Marketing Managers to source, develop, and amplify customer case studies and success stories.
- Support customer engagement, retention, and loyalty initiatives that reinforce product value and adoption.
- Gather, synthesize, and communicate customer feedback to inform product strategy, messaging, and go-to-market planning.
π― Requirements
- Strong program management skills with the ability to take initiatives from concept through execution.
- Experience coordinating, writing, and managing marketing campaigns, with exposure to product or customer marketing.
- Excellent organizational skills and attention to detail while managing multiple priorities and deadlines.
- Clear and effective communication skills across cross-functional teams, stakeholders, and customers.
- Ability to convey complex ideas in a clear, compelling way to diverse audiences.
- Familiarity with marketing automation and CRM platforms such as Salesforce and Sigma preferred.
π Benefits
- Unlimited PTO, 10 paid holidays, and 16 weeks of parental leave.
- Comprehensive medical, dental, and vision insurance plans.
- Matched and vested 401k plan.
- Access to commuter benefits, phone reimbursement, gym membership discounts, and more.
- Additional resources for financial planning guidance, family planning services, mental health support, and Employee Assistance Programs.
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