Associate Director, Paid Social (Pharma Focus)

📋 Description

• Lead paid social campaigns across Meta, LinkedIn, TikTok, and emerging channels
• Develop full-funnel paid social for Life Sciences, including HCP and patient targeting
• Ensure campaigns meet regulatory standards (MLR) while maintaining performance
• Partner with cross-functional teams to deliver integrated marketing initiatives
• Own paid social performance, including optimization and testing frameworks
• Translate data into executive-level reporting and actionable insights

🎯 Requirements

• 8–10 years of paid social strategy and execution experience
• Experience in Life Sciences, pharma, or regulated industries
• Strong understanding of regulatory considerations, including MLR
• Proven ability to lead full-funnel paid social programs (HCP and patient)
• Deep platform expertise across Meta, LinkedIn, TikTok, Reddit
• Experience with social analytics and measurement tools (Sprinklr, etc)

🎁 Benefits

• Meaningful Medical, Dental, Vision
• Life Insurance and Disability Insurance
• 401K with Lifestyle Spending Account
• Flexible Time Off and Holidays