Related skills
campaign management partner marketing b2b marketing roi global partnershipsπ Description
- Collaborate with regional GTM Partnerships, Sales, and Marketing to build a partner GTM strategy.
- Define priorities, investment model, scaling, and success metrics for AMER partners.
- Lead local marketing programs; influence global partner marketing roadmap.
- Administer and optimize market development funds with each partner.
- Coordinate with Global Partner marketing to extend initiatives in AMER.
- Collaborate with regional marketers to represent partners in local GTM initiatives.
π― Requirements
- 8-10+ years of relevant B2B marketing experience
- 2-3 years of experience managing partner marketing teams
- Experience building joint marketing plans with technology/consulting partners to drive acquisition
- Experience partnering with a global function based in a different region
- Proven ability to influence partner marketing leadership to align on objectives
- Experience shaping joint messaging with partners
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