Related skills
hubspot salesforce sql google analytics google ads📋 Description
- Lead global acquisition strategy to generate inbound partner leads.
- Design and manage paid and organic campaigns; test and optimize.
- Own the inbound partner funnel from first touch to signed partner.
- Develop nurture journeys moving prospects from curiosity to conversion.
- Partner with Sales, Product, CRO, and Creative teams for alignment.
- Forecast budgets, analyze performance data, maximize ROI.
- Champion experimentation and iteration to unlock growth.
- Leverage AI tools and automation for reporting and optimization.
- Stay ahead of trends in performance marketing and AI.
🎯 Requirements
- Proven success leading digital campaigns on Google Ads, LinkedIn, Facebook.
- Deep experience managing budgets and exceeding leads targets.
- Strong command of metrics: LTV, CAC, tCPA, ROAS.
- Skilled in A/B testing, data modelling, and optimization.
- Proficiency with Google Analytics, Tableau, SQL, Excel.
- Experience using HubSpot and Salesforce for CRM and journey tracking.
- Curious about AI and automation; explore new tools to improve efficiency.
- Strategic thinker translating data into actionable insights.
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