Develop vertical-specific messaging, case studies, webinars, one-pagers, and playbooks.
Identify and refine ICPs and key buyer personas to improve targeting and engagement.
Collaborate with Sales on account-level planning and execution to align marketing with revenue goals.
Work cross-functionally with Sales, Product, Content, and Creative Services to ensure marketing content aligns with customer needs.
Track and report on campaign performance with analytics, testing, and optimization.
Explore and evaluate emerging AI-powered marketing tools and techniques to improve campaign efficiency, content creation, personalization, and team productivity.

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