Related skills
analytics campaign management b2b marketing marketo abm📋 Description
- Develop and execute ABM strategies for tiered strategic accounts
- Partner with sales to identify priorities and build strategic account plans
- Create personalized campaigns aligned with account objectives and buying journeys
- Design multi-channel engagement across digital, events, and direct mail
- Orchestrate campaigns across email, social, content, events, ads
- Track and report on campaign performance, pipeline influence, and revenue impact
🎯 Requirements
- 5-7 years of B2B marketing with ≥3 years ABM
- Proven ABM track record driving pipeline and revenue in enterprise software/tech
- Deep understanding of ABM methodologies, tools, and best practices
- Experience with Marketo and ABM tools (e.g., 6sense)
- Strong analytical skills; translate data into action
- Excellent project management, communication, and presentation skills
🎁 Benefits
- Flexible work arrangements including hybrid, office, and remote options
- Rolling applications with no fixed deadline
- Inclusive, diverse workplace with equal opportunities
- Reasonable accommodations available on request
- Privacy-respecting policies and employee support
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