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Senior Associate, Paid Social — Zocdoc

Overview

Senior Associate, Paid Social at Zocdoc is a hands-on role focused on planning, executing, and optimizing paid social campaigns to drive patient acquisition and growth in a fast-paced healthcare marketplace. You will collaborate with marketing and analytics teams to maximize ROAS, manage budgets, and deliver data-driven insights that inform strategy.

About Zocdoc

Zocdoc helps patients find and book doctors online, making healthcare more accessible. This role sits at the intersection of growth marketing and data-driven decision making.

Responsibilities

Plan, launch, and optimize paid social campaigns across platforms (e.g., Meta/ Facebook Ads, Google Ads) to meet acquisition and performance goals
Monitor, adjust bidding strategies, audiences, creative, and placements to improve ROAS and efficiency
Analyze campaign performance, build dashboards, and provide actionable insights to stakeholders
Execute A/B tests on creative, messaging, and targeting; iterate based on results
Collaborate with Marketing, Creative, and Analytics teams to scale programs and align with broader growth plans
Manage monthly budgets, pacing, and forecasting; ensure campaigns stay within allocated spend

Requirements

3+ years of paid social or digital marketing experience
Proficiency with ads managers (Facebook/Meta, Google Ads) and analytics tools
Strong analytical skills with ability to translate data into actionable recommendations
Excellent communication and collaboration skills
Bachelor’s degree or equivalent experience

What we offer

Competitive salary and comprehensive benefits
Opportunity to impact patient experiences and growth at Zocdoc
Collaborative, data-driven work environment

Zocdoc