Lead Product Marketing Manager, Ad Products

About the Role

Zocdoc is seeking a Lead Product Marketing Manager, Ad Products to define and execute the go-to-market strategy for our advertising solutions. You will own product messaging, positioning, and launches for Ad Products and partner with Product, Growth, Sales, and Design teams to translate complex features into clear customer benefits.

Responsibilities

• Define and execute the product marketing strategy for Ad Products
• Develop positioning and messaging that resonates with customers and partners
• Drive cross-functional product launches with product, growth, and sales teams
• Create customer-focused assets, campaigns, and enablement materials
• Analyze market trends and measure success against defined metrics
• Collaborate with design and content teams to produce compelling go-to-market content

Requirements

• 7+ years of product marketing or related experience
• Experience with digital advertising and ad products
• Strong storytelling, quantitative analysis, and data-driven decision making
• Excellent cross-functional collaboration and communication skills
• Bachelor’s degree or equivalent

Benefits

• Competitive compensation and comprehensive benefits
• 401k or equivalent retirement plan
• Generous PTO and flexible work options

Location: New York, NY, United States. This is an on-site role with potential for hybrid collaboration based in New York.