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Senior Director/VP - Product Marketing


1 month ago
Not Specified

About Zeta

Zeta is a next-gen banking technology company that enables financial institutions to launch modern and digital-native banking products rapidly. Its cloud-native and fully API-enabled omni-stack supports processing, issuing, lending, core banking, fraud, loyalty, digital banking apps, and many other capabilities. Zeta has 1700+ employees with over 70% in technology roles across locations in the US, UK, Middle East, and Asia - representing one of the largest and most capable teams ever assembled in banking tech. Globally, customers have issued 20M+ cards on Zeta’s platform.

Learn more @,, Linkedin, and Twitter/X,

About Zeta’s Products

Over the last decade, Zeta has built one of the most ambitious, comprehensive, and modern suite of banking tech products ever conceived globally. Solutions built using our products are helping to transform large global financial institutions and rapidly emerging card issuers alike.

Specifically, please see the following case study of PayZapp, a payments app built by Zeta for HDFC Bank,

won a prestigious global award for innovation and how Sparrow financial launched one of the best card experiences for subprime card holders in the US powered by Zeta.

Our product suites comprise of:

Tachyon - Core Banking & Payments Processing

Neutrino - Digital Banking Experiences

Saturn - Customer Servicing Suite

Electron - Commercial Payments (Cards, Expense Mgmt, Employee Benefits, etc)

Luminos - Customer Engagement (Rewards & Loyalty, Notifications, etc)

Merlin - Conversational AI

Olympus - Private Portable Cloud for Banking

Zeus - Data & Analytics Suite

About the Role

As the head of product marketing @ Zeta you will be responsible for managing a product marketing team that drives all of the content creation, research (competitor, market, product), technical marketing, and customer insights for

Zeta’s Products. Much as a product manager is the voice of the product within the organization, your role as a product marketing leader is to own the voice of all our products externally. Your role sits firmly at the intersection of product, sales, customer success and marketing. As such, you will work closely with Zeta’s CEO, CMO, regional sales presidents, and engineering, product & marketing leaders to develop and execute the company's product marketing strategy across regions.


  • KRAs: Where you are expected to deliver
  • Content Creation: driving a range of content for multiple product suites outlined earlier spanning:
  • Segmentation - personas, ICP definition, addressable market calculations, buying journeys, etc
  • Positioning - position various Zeta products and solutions for the chosen segments
  • Messaging - own messaging & POV that feeds into a wide range of assets
  • Research & Analytics: build deep understanding across relevant areas that pertain to our products:
  • Industry - trends, projections, structure, macro conditions, regulations, etc
  • Competitors - capabilities, gaps, pricing, recent launches, comparisons, etc
  • Customers - segments, needs, buying journeys, existing solutions, etc
  • Tech & AI - how emerging tech such as AI is shaping the banking tech industry
  • Go-To-Market Motion: support GTM efforts and campaigns across markets
  • Support in-market teams - customer insights, sales enablement materials, analyst briefings, etc
  • Campaign execution (co-owned with country marketing leaders) - ensure that various types of content marketing campaigns are executed flawlessly and with high impact
  • Activities: How you are expected to deliver
  • To achieve the responsibilities outlined in the earlier section, you will engage in a wide range of activities - described below:
  • Writing & Publishing
  • You will produce a wide range of written materials in many different contexts. This is one of the most important activities you will be expected to perform.
  • Developing Customer & Market Connect
  • You will spend considerable time embedded with our customers and prospects along with our sales and customer success teams so that you can sharpen your understanding of their needs.
  • Researching, Reading & Consuming
  • Most successful product marketers will be voracious consumers of opinions, papers, news, white-papers, webinars and other content from a range of sources to inform their own POV & content generation.
  • Deep Embedding in the Product & Engineering ecosystem
  • Zeta has 1000+ product managers, architects, and engineers building the next-generation of banking technology - a meaningful portion of your time will be spent interfacing with them so that you can understand the nuances of our solutions and bring them to light in a compelling format to the external world.
  • Speaking & Educating
  • Over time, you will be expected to present your research, industry perspectives, and Zeta’s products and solutions in internal and external fora - such as analyst briefings, training sessions, and more.
  • Assets: What you are expected to deliver
  • You will be accountable for creating a wide ranging set of materials indicatively listed below. While you are expected to be extremely hands-on and provide the core argumentation, structure, and logic, you will be supported by a team of content writers and editors to bring these assets to ship-ready condition.
  • Buyer Personas
  • Case Studies
  • Demo Scripts
  • Product Launch Plans
  • Channel Partner Marketing Materials & Support
  • ROI Calculators
  • Positioning Documents
  • Feature Descriptions
  • Website(s) & Microsites
  • Pricing Justification Summaries
  • Panel discussion questions
  • White Papers
  • Brochures
  • Decks
  • Datasheets
  • Sales Enablement Materials
  • Partner Marketing Collateral
  • Webinars
  • Battle Cards
  • Product Training Materials
  • Reporting ToChief Marketing Officer
  • Reporting InMultiple individual contributor product marketing managers
  • Skills

  • Skills, Attitudes, and Competencies
  • Admittedly, this is a long list, and perhaps impossible to find in a single individual. However, these are attributes we care about and we would love to hear from you about how you would rate yourself across them.

  • Deep knowledge of the digital payments and financial services space
  • Deep understanding of Zeta’s target audience (banks and financial institutions)
  • First principles, MECE, 80:20, and systems thinking
  • Strong writer - this role requires individuals with very strong writing skills
  • Engineering mindset with an ability to understand technical product details
  • Strong design sensibility & creative bent of mind
  • Hands-on and capable of doing the work vs. just managing others
  • Can juggle multiple balls in a fast-paced work environment with changing priorities
  • Team player and mature and empowering manager
  • Detail orientation (cross every t and dot every i)
  • Well developed commercial acumen and problem-solving ability
  • Ability to corral people needed to solve a problem
  • Resilience, humility, and the ability to thrive with candid feedback
  • Analytical orientation with ability to use data to answer questions and solve problems
  • Detail orientation (cross every t and dot every i and notice that this is a repeat)
  • Ability to build and maintain meaningful relationships both internally and externally
  • Adaptable, approachable, and open minded with an ability to work across cultures
  • Experience and Qualifications

  • Engineering degree (Bachelor's or higher), MBA (Master of Business Administration from Top tier academics (IIM / ISB / IIT / BITS / NIT or equivalent Tier-1 institutes)
  • 15+ years experience with at least 7+ years in a leadership role as a global marketing executive in the B2B SaaS space
  • Ideally 5+ years in a Product Marketing role in the banking / payments industry
  • Experience with B2B enterprise SaaS products with complex sales cycles
  • Additional Reading (Recent News & Publications)

  • Zeta aims to power 50% of $1T transaction volume over UPI,3 min read
  • When the Levee Breaks: A Rallying Cry to Modernize Card Tech, 21 pages, 30 min read
  • Zeta Powers Sparrow’s Industry-leading Credit Card for the Underserved, 6 min read
  • HDFC Bank: Connecting Legacy & Innovation with PayZapp, 17 pages, 20 min read
  • Delivering Consent-Driven Customer Data Access, 6 min read
  • 7 Insights From Public Comments on CFPB 1033, 5 min read
  • Additional Information

    Equal Opportunity

    Zeta is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage applicants from all backgrounds, cultures, and communities to apply and believe that a diverse workforce is key to our success

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