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Senior Manager, Lifecycle Marketing at Xometry

Location: Boston (Hybrid) • Employment Type: Full-time

About Xometry

Xometry is a leading on-demand manufacturing marketplace that connects customers with high-quality suppliers and a broad range of manufacturing capabilities. We are seeking a seasoned marketing leader to own and optimize our lifecycle strategy, driving customer engagement, retention, and revenue growth.

About the Role

As the Senior Manager of Lifecycle Marketing, you will own the end-to-end lifecycle strategy for our customer base. You will design and execute multi-channel campaigns, establish world-class lifecycle programs, and collaborate across product, analytics, design, and sales to optimize the customer journey from onboarding through active adoption and renewal.

Responsibilities

Develop and lead end-to-end lifecycle marketing programs across onboarding, activation, retention, re-engagement, and win-back initiatives.
Own multi-channel campaigns (email, in-app, push, web, and CRM) and lifecycle automation to improve engagement and revenue metrics.
Define funnel metrics, run structured experiments, and analyze results to continuously optimize programs.
Collaborate with Product, Analytics, Design, and Customer Success to translate data into actionable marketing plans.
Lead, mentor, and grow a high-performing lifecycle marketing team; manage budgets and performance against targets.

Qualifications

5-8+ years of lifecycle marketing, growth marketing, or related experience, preferably in B2B or manufacturing industries.
Proven experience with marketing automation platforms and CRM systems; strong analytical mindset with the ability to build and measure experiments.
Excellent written and verbal communication skills; ability to translate data into clear, actionable strategies.
Leadership experience and the ability to manage cross-functional initiatives.
Bachelor’s degree or equivalent; MBA or advanced degree preferred.

Benefits

Competitive salary and benefits package
Hybrid work environment with flexibility
Collaborative, fast-paced work culture with opportunities for career growth

How to Apply

Apply now at: https://job-boards.greenhouse.io/xometry/jobs/4786316007

Xometry