Product Marketing Manager - SB Direct

Our Purpose

At Xero, we’re here to help you supercharge your business. We do this by automating routine tasks, surfacing actionable insights and connecting businesses with the right data, advisors and apps. When that happens, we’re not only making life better for small business, we’ll be building a stronger economy that can change the world.

How you’ll make an impact:

As a Product Marketing Manager for SB Direct, you will play a pivotal role in the way that Xero communicates with small businesses across channels - to support consideration, acquisition and cross-sell.

This is an exciting opportunity to own Xero’s single source of truth when it comes to aligning Xero’s small business customer messaging globally in an aligned and intentional way to address customer needs for each country and key industries. By gaining a deep understanding of customer needs and their use of Xero to benefit their business, you will refine our ideal customer profiles, refine our customer value propositions, and refine our detailed feature messaging with associated proof points and validation. This will influence how we merchandise our offering for different customer types, to make sure that the customer picks the package that’s best for them.

The ideal candidate is customer-focused, experienced with research, committed to understanding how customers use Xero, experienced with crafting differentiated customer value propositions and feature messaging, holds an understanding of the marketing channel mix, and able to align stakeholders to achieve meaningful results.

Why Xero?

Offering very generous paid leave to use however you’d like (plus statutory holidays!), dedicated paid leave to care for your physical and mental wellbeing as well as an Employee Assistance Program to access mental health care for you and your family, free medical insurance, wellbeing and sports programmes, employee resource groups, 26 weeks of paid parental leave for primary caregivers, an Employee Share Plan, beautiful offices, flexible working, career development, and many other benefits that reflect our human value, you’ll do the best work of your life at Xero.