Our Purpose

At Xero, we’re here to help supercharge small businesses.

We do this by automating routine tasks, surfacing actionable insights and connecting businesses with the right data, advisors and apps. When that happens, we’re not only making life better for small business, we’ll be building a stronger economy that can change the world.

How you’ll make an impact

As a Performance Partnerships & Referrals Specialist, you will play a critical role in contributing to new

customer acquisition growth by supporting the execution of our aﬀiliate marketing program, with a

primary focus on our 3x3 markets. You will leverage data-driven insights to support the identification

of high-performing aﬀiliates, execute targeted, pre-defined campaigns, and contribute to incremental

revenue growth. Your expertise in partner relationship management will help build strong

collaborations with aﬀiliates, ensuring alignment with overall marketing objectives. Additionally, you

will use pre-selected marketing technologies and AI tools to increase eﬀiciency and eﬀectiveness in

defined, routine tasks . By continuously monitoring program performance and analysing trends, you

will identify opportunities and provide recommendations to senior team members, contributing to

sustained business success.

What you’ll do

Use pre-selected AI tools to support the sourcing, recruitment, and onboarding of new aﬀiliate partners.

Manage day-to-day relationships with existing aﬀiliates, providing support, resources, and communication to support performance goals.

Execute pre-defined aﬀiliate marketing campaigns, promotions, and strategies to meet acquisition targets under the direction of the channel lead.

Monitor, analyse, and report on aﬀiliate program performance, using data to identify trends, optimise campaigns, and maximise ROI.

Collaborate with peers in the broader marketing team to ensure aﬀiliate messaging and creative are aligned with brand guidelines and campaigns.

Focus on operational tasks, such as ensuring program compliance with all terms, conditions, and brand guidelines, using pre-selected AI-driven monitoring and auditing tools.

Success looks like

Measurable growth in the number of active, high-quality aﬀiliate partners across the 3x3 markets (AU, UK & US)

Consistent achievement of targets for new customer acquisition driven by the aﬀiliate channel.

Optimisation of top performing Aﬀiliates.

Eﬀicient use of pre-selected AI tools for defined, routine tasks.

Strong, positive relationships built with top-tier B2B partners across our core markets.

What you'll bring

Aﬀiliate Marketing: Proven experience in managing and growing an aﬀiliate marketing program.

Platform Expertise: Hands-on experience with major aﬀiliate marketing platforms (Impact, PartnerStack, etc.).

Digital Marketing: Solid understanding of the broader digital marketing ecosystem, including SEO, PPC, and content marketing.

SaaS/B2B (Preferred): Experience in a SaaS or B2B marketing environment is highly desirable.

AI Tools (Preferred): Strong experience driving AI eﬀiciencies through aﬀiliate marketing channels.

Relationship Management: Ability to build, manage, and nurture strong, productive relationships with external partners.

Analytical Skills: Excellent analytical skills with the ability to interpret data, identify trends, and make actionable, data-driven decisions.

Communication: Strong written and verbal communication skills for partner outreach, negotiation, and internal reporting.

Proactive & Organised: A proactive, self-starting attitude with strong organisational skills to manage multiple partners and campaigns simultaneously.

Additional Information

Why Xero?

Offering very generous paid leave to use however you’d like (plus statutory holidays!), dedicated paid leave to care for your physical and mental wellbeing as well as an Employee Assistance Program to access mental health care for you and your family, free medical insurance, wellbeing and sports programmes, employee resource groups, 26 weeks of paid parental leave for primary caregivers, an Employee Share Plan, beautiful offices, flexible working, career development, and many other benefits that reflect our human value, you’ll do the best work of your life at Xero.

Performance Partnerships & Referrals Specialist (copy)

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