Senior ABX Manager

About Wunderkind:Wunderkind isa performance marketing solution that uses AI and data to help brands acquire and retain customers through one-to-one, personalized messages across websites, email, text, and ads, guaranteeing a lift in revenue. Founded in 2010,

Our goal is to scale a brand’s ability to create and grow customer relationships through websites, email, text, and ads.We believe individuals should have the freedom to choose the kind of internet they want. An internet that fosters genuine relationships with brands. An internet that treats humans like real people instead of “web traffic.”We also believe in empowering brands to treat their customers as individuals, satisfying their unique needs with tailored experiences and thoughtful communication. By expertly personalizing, automating, and scaling beautiful one-to-one experiences, Wunderkind helps brands acquire new customers at scale and keep them loyal for life.

About the Role

We’re seeking a dynamic, tech-savvy, and data-driven leader to join Wunderkind as a Senior ABX Manager. In this role, you’ll drive the strategy, planning, and execution of account-based experience (ABX) initiatives that directly impact pipeline growth, accelerate opportunities, and strengthen customer relationships across the whole client lifecycle.

As a skilled marketer within the team, you’ll collaborate cross-functionally with sales, marketing, and operations to deliver insight-driven, personalized campaigns for our Enterprise, Mid-Market and SMB sales segments. You’ll be at the forefront of shaping targeted, personalized experiences that resonate with our priority accounts and move them through the buyer journey.

Key Responsibilities

Strategy & Planning:

• Develop and execute strategic account-based marketing plans to drive engagement, accelerate opportunities, and influence revenue growth within the Enterprise, Mid-Market and SMB segments.

• Partner with sales leadership to identify priority accounts, decision makers and critical influencers, and craft hyper-relevant ABX programs aligned with business objectives.

Campaign Development & Execution:

• Design, launch, and manage personalized, multi-channel campaigns across paid media, email, webinars, direct mail, events, and more.

• Leverage insights and intent data to create tailored experiences that move prospects through the pipeline.

• Ensure timely deployment of initiatives by managing budgets, timelines, processes, and internal stakeholders.

Collaboration & Enablement:

• Act as a strategic partner to sales, providing relevant marketing insights, account intelligence, and enablement materials.

• Work closely with cross-functional teams—including demand generation, field marketing, content, and operations—to ensure seamless program execution.

• Build strong relationships with supporting and aligned teams such as Strategy Consulting and Product Marketing to secure brand affinity.

Measurement & Optimization:

• Monitor, track, and analyze the engagement and performance of ABX programs at the account and segment level.

• Provide regular reporting to stakeholders and make data-backed recommendations to optimize campaigns and improve ROI.

• As a Senior Manager, we expect you to show excellent stewardship of expenditure and leverage resources efficiently for high-impact.

Required Qualifications

• 5–7 years of proven experience in B2B marketing. Among these, at least 2 years specializing in ABX. We value expertise brought from demand generation, ABM, or field marketing too.

• Hands-on experience with ABM and marketing tools such as 6sense, Hubspot, Salesforce (SFDC), or similar platforms.

• Demonstrated success in launching targeted, personalized campaigns across multiple marketing channels.

Additional Qualifications

• Data-driven mindset with strong analytical skills and a growth-oriented approach.

• Excellent written and verbal communication abilities, with experience influencing stakeholders.

• Highly organized and detail-focused, with exceptional cross-functional project management skills.

• Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.

On the fence? Apply anyway! We know that imposter syndrome can get in the way of meeting incredible candidates, and don’t want it to get in the way of meeting you!

The base salary range for this role is $80,000.00- $100,000.00. Actual compensation packages are based on several factors that are unique to each specific candidate; including but not limited to skill set, depth of experience, applicable certifications, and geographic work location. This may vary depending on living location and market rate.

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