Senior Digital Strategist (all genders)

WongDoodyis a creative technology agency with 30 years of experience, 2,000 designers and innovators, and 20 design studios around the world.Weareproudtohavewonover500creativeawardsandhavetwicebeenfinalistsforInnovation AgencyoftheYear.Wecreateintelligentmarketingandexperiencesthathelpunlockwhat’snextforpeopleandbrands. Andwebelievein a FriendCalledFuture -alwaysembracingwhat'snewandwhat'snextwithopenarms.

Retail & CPGVertical

Ourteamspecializesin FMCG andretail.Togetherwithstrong,uniquebrandslike OTTO,bonprix, Rolf Benz andAvènewedevelopnewbrandstrategies,customer-centriccampaignsand digitalproducts.Wefindnewwaystocombinecreation,dataandmedia.

Our local benefits

• Flexible working hoursand 100% overtime compensation
• Work where it works for you. At home or in the office, or any mix you like
• Working for strong brands and clients we believe in
• 30 days' vacation per year
• Urban Sports Club
• Company Benefits
• Nice people in welcoming teams

What you can expect

• Develop sophisticated strategic concepts and cross-channel communication experiences.
• Create data-driven analyses and research (market, competitors, and target groups) for the development of a strong strategic foundation.
• Develop insight- and data-driven creative briefs, with clearly defined goals, and client strategy documents.
• Identifyinnovative business areas, trends, and technologies, and direct implications for clients.
• Lead strategic content on client projects, regularly presenttoand exchange with clients, and provide continuous strategic client consulting
• Design andfacilitatestrategy and creative workshops within the team and with clients.
• Ensure on-brief creative quality while adhering to timing and budget constraints.
• Collaborate closely with colleagues in creation and performance teams to enhance digital marketing content.
• Test and evaluatenew marketingchannels and advertising formats.
• Stay updated with the latest trends in digital marketing, evaluatenew technologies, and integrate them into our marketing strategies
• Experiment with AI tools and technologies to drive innovative marketing solutions.
• Own and manage relationships with external partners and vendors to support integrated programs.
• Guidejuniorteammembers.

What we'd love to see

• At least 5 years of professional experience in strategic planning with a creative agency.
• Expertisein B2C marketing, FMCG, and retail communication—e-commerce and CRM are a plus.
• Data-driven and user-centric way of thinking and working.
• Passion for conceptual ideas and the development of digital ecosystems.
• Proventrack recordof developing effective brand and communication strategies that deliver business outcomes.
• Digital-first strategic thinking and understanding the challenges and opportunities that consumer brands and retailers face.
• Experience with AI tools and technologies in a marketing context.
• Own social/content analytics for (mostly) organic content (e.g., Instagram, TikTok, YouTube, LinkedIn) and ownedweb: define KPIs, content frameworks, and benchmarks tied to business outcomes.
• Optional:Buildandmaintainautomated, reliabledashboards(usingtoolslikeLookerStudio/Data Studio; GA4; and Sheets/Excel)thatrunonweekly/monthly/quarterlycadencesanddeliverclearmanagementsummaries.
• Excellent communication and presentation skills, with the ability to influence stakeholders at all levels.
• Positive and proactive attitude, sense of humor, collaborative, and strong interpersonal skills.
• Proficiencyin both German and English isrequired.

We care about your personality and professional skills. We don't care about your gender, age, nationality or appearance and are open to working with everyone.

Please note: This is a job ad by WongDoody GmbH based in Germany. Through our website or other sources, you may find job ads published by one of our WongDoody sister companies around the globe with whom we act jointly under the band “WongDoody”. For each job offer, only the entity is responsible, which has published the ad. Contact persons, required information and applicable terms may differ. You can inform yourself how WongDoody GmbH is processing your personal data provided in the application processhere.

If you have any questions about the application process, feel free to contact our People & Culture Team directly under Vivien.jost@odt.net.