Courier Strategy and Marketing, Operation

About Wolt

At Wolt, we create technology that brings joy, simplicity and earnings to the neighborhoods of the world. In 2014 we started with delivery of restaurant food. Now we’re building the delivery of (almost) everything and you’ll find us in over 500 cities in 30 countries around the world. In 2022 we joined forces with DoorDash and together we keep on dreaming big and expanding across the globe.Working at Wolt isn’t always easy, but it’s definitely exciting. Here you’ll learn more, build more, and ship more than in most other companies. You’ll be challenged a lot, but also have a lot of fun on the way. So, if you’re a self-starter with drive and entrepreneurial spirit, this could be the ride of your life.

🚀 Why Work at Wolt

A place where your ideas truly take shape. We have a flat, open, and—above all—people‑first culture. Humble yet passionate teammates come together to take on challenges no one has solved before.

• You want to grow
• You want to create impact
• You want to test your limits

If that sounds like you, Wolt is the right environment. Join us and help shape the future of our cities.

Operations is the foundation that keeps Wolt’s experience running smoothly. We design and improve the end‑to‑end journey—from courier partner acquisition, onboarding, and support, all the way to delivery reaching the user. Through ongoing refinements to our earnings/compensation models, we balance partner motivation with delivery quality, while optimizing costs and adjusting supply‑demand city by city—fast.

Our scope ranges from handling daily inquiries to improving our chatbot and Help Center, and driving internal and external projects toward standardization. We work closely with HQ and global teams, making data‑driven decisions and implementing improvements quickly. 

What we actually do

• Design and improve the flow from courier acquisition → onboarding → first delivery 
• Analyze and optimize channels and traffic sources
• Visualize and run PDCA on key metrics (e.g., applications, CVR, cost)
• Plan, drive, and systemize cross‑functional projects
• Improve and automate inquiry operations (chatbot / Help Center)

Team traits

• Lean team × high ownership: proposals go straight into build‑and‑learn cycles
• Diverse backgrounds: multinational members, alumni of large enterprises and startups, early members still on the team
• Role‑agnostic: we move on good ideas, regardless of title
• “If you raise your hand, you own it”: opportunities come fast to those who step up

Wolt’s value is ultimately made real by the people who deliver. The Supply Team owns the end‑to‑end flow from courier partner acquisition through onboarding to first delivery, building an optimal supply setup that adapts to demand. Depending on the city, season, and business phase, we flex our strategy and run multiple channels—B2B partner development, social ads, field activities, and referrals etc. After registration, we keep polishing the onboarding experience until FTD. It’s a dynamic team whose work directly moves the business. 

Responsibilities include:

📈 Acquisition Strategy Planning & Execution

• Designing channel-specific targets and budgets based on annual/monthly goals
• Managing a portfolio that combines SNS ads, referrals, field activities, and corporate partnerships

📊 Monitoring & Optimization

• Collaborating with internal and external stakeholders for daily monitoring and fast PDCA across channels
• Quickly adjusting allocation and messaging based on market shifts and demand

🚀 Onboarding Design & Improvement

• Visualizing each step (application → activation → first delivery) with behavioral data and solving drop-off points
• Supporting smooth first deliveries through email, SMS, in-app notifications, calls, and in-person registration sessions (for both domestic and foreign couriers)

🛠 Project Planning & Execution

• Driving medium- to long-term systemization and efficiency (standardization, tool adoption, automation)
• Leading localization and adoption of best practices in collaboration with HQ/global

Planning, executing, and testing new initiatives

• Rapidly turning ideas for courier acquisition into hypotheses → implementation → measurement → improvement

Optimizing existing channels

• Monitoring KPIs across SNS, job boards, referrals, and field sales, and continuously improving allocation, messaging, and creatives
• Creative production in collaboration with the performance marketing team
• Partnering with the brand team to plan, direct, and A/B test static and video creatives, incorporating learnings into future campaigns

Vendor Management

• Leading regular reviews with job boards, influencers, etc. to check progress, propose improvements, and control cost and quality
• Designing and managing KPIs and budgets per channel, monitoring progress daily/weekly, and making data-driven decisions

Global Collaboration & Localization

• Localizing, testing, and implementing global best practices for the Japan market, ensuring sustainable adoption

Must-have skills & experience:

• Bachelor’s degree (4-year program)
• Native-level Japanese proficiency
• Vendor management experience (media companies, production agencies, ad agencies, etc.)
• Experience leading data-driven PDCA cycles (hypothesis → execution → analysis → improvement)
• Ability to balance short-term operations with mid-to-long-term design (hands-on execution + systemization)
• Practical experience in analysis and process improvement using SQL / Google Apps Script / Excel
• Experience in improving efficiency with AI tools/digital tools (automation, visualization, summarization, etc.)

Nice-to-have skills:

• Business-level or higher English proficiency (reading, writing, and speaking)
• Experience in B2C or B2B sales
• A proactive “let’s try first” mindset with a startup mentality
• Experience in building cross-departmental communication and collaboration structures
• Team management experience of 2 or more members

• Office: Ebisu, Tokyo
• Hybrid: at least 3 days per week in-office (typical working hours: 9am–6pm or 10am–7pm)
• Several domestic business trips per year

Our Commitment to Diversity and Inclusion

We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.