Managing Associate Director, Digital Advertising

Wheelhouse DMG develops and executes digital strategies that deliver exceptional business performance. Our work and our clients are varied but everything we do and every client we work with is focused on the same thing – creating business value. We do this by working in close partnership with our clients to gain a deep understanding of their businesses and then use data science, our team’s deep expertise and our own technology to surface and deliver on the most valuable opportunities for our clients – whatever they may be.

We’re known for an unusual combination of marketing savvy and technical expertise that produces compelling ROI for our clients.  But we’re equally known for a few things we also consider sacrosanct – and perhaps even more foundational to our success:

• The transparency and helpful spirit with which we do our work

• The way in which we quickly become full partners in client marketing initiatives

• The care and thoughtfulness that we show our clients

Managing Associate Director, Digital Advertising

The Managing Associate Director, Digital Advertising is the operational heartbeat of our digital advertising team. You're both a digital advertising expert and a passionate people leader who thrives at the intersection of technical excellence and team development. You'll serve as the hands-on manager for our strategists and analysts, providing the platform knowledge, mentorship, and operational leadership that enables them to do their best work and grow their careers.

This role is perfect for someone who gets genuine satisfaction from mastering the intricacies of digital advertising platforms AND developing talented people. You'll report directly to the Director of Digital Advertising and manage a team of approximately 6 direct reports.

You know digital advertising inside and out – from strategic framework to platform-level execution. But what really drives you is building teams, establishing best practices, and watching your people succeed. You lead by example, staying current on platform updates and industry trends while creating the systems that help your team operate at peak performance.

What You Will Do

Team Leadership & Development

• Manage and mentor strategists, analysts, and junior team members through regular 1:1s, coaching sessions, and bi-annual performance reviews
• Create individual development plans and actively work to advance each team member's capabilities and career
• Foster a culture of continuous learning, experimentation, and knowledge-sharing
• Deliver constructive feedback in kind, direct ways that help people grow

Operational Excellence

• Oversee daily team operations including workload distribution, capacity planning, and quality assurance on all deliverables
• Develop, document, and refine standard operating procedures and best practices that enable scalability
• Ensure adherence to Wheelhouse methodology, standards, and processes across all client work
• Identify operational bottlenecks and implement solutions that improve team productivity

Technical Expertise & Platform Knowledge

• Serve as the digital advertising subject matter expert across Google Ads, Meta, LinkedIn, programmatic, and emerging channels
• Stay current on platform updates, algorithm changes, new features, and industry best practices -- particularly those affecting healthcare advertising (privacy regulations, compliance requirements, targeting restrictions, tracking constraints, etc.)
• Provide hands-on technical guidance when team members encounter complex campaign challenges
• Share platform insights with the broader team through training sessions and knowledge-sharing forums

Onboarding & Talent Development

• Lead comprehensive onboarding for new team members and clients, ensuring smooth integration with Wheelhouse methodology
• Manage initial screening and interviewing for new hires, conducting first-round interviews and presenting qualified candidates to the Director
• Create onboarding materials and processes that set new team members up for success

What You Bring to the Team

Required

• 8+ years managing digital advertising campaigns for diverse clients in the healthcare or MedTech industries
• 5+ years directly managing and developing teams with a proven track record of elevating capabilities
• Deep technical expertise across Google Ads, Meta Business Suite, LinkedIn Campaign Manager, and programmatic platforms
• Strong experience with campaign strategy, budget management, performance optimization, and reporting
• Experience working in digital agency environments managing multiple priorities and stakeholders
• Strong operational mindset with experience in process improvement and workflow optimization
• Excellent communication skills translating strategic vision into actionable tactics (and visa versa)
• Proficiency in analytics platforms (Google Analytics, Adobe Analytics) and advanced Excel/Google Sheets
• Experience conducting performance reviews and providing developmental feedback

Preferred

• Google Ads, Meta Blueprint, and other platform certifications
• Experience with Amazon Ads, TikTok, programmatic audio/podcast, or OTT/CTV
• Background building or scaling teams in high-growth environments