Website Strategy & Experience Lead

📋 Description

• Define and evolve the long-term website strategy for acquisition and discovery.
• Analyze performance, user journeys, and funnels to improve CAC and web-to-app conversion.
• Partner with engineering and product to build a flexible Contentful-based web architecture.
• Lead search and discovery strategy across technical SEO and AI/discovery channels.
• Build and manage an experimentation roadmap using Ninetailed.
• Collaborate with brand and content teams to develop educational and product-focused content.

🎯 Requirements

• 8+ years of experience in website strategy, growth marketing, or digital experience management.
• Proven track record owning a high-traffic website driving user acquisition and CAC efficiency.
• Deep understanding of SEO, CRO, and modern discovery channels including AI.
• Experience partnering with product and engineering to build scalable web infrastructure and experimentation frameworks.
• Strong analytical skills, with experience using Google Analytics to evaluate performance and guide decisions.
• Experience with modern CMS platforms like Contentful and experimentation tools like Ninetailed.

🎁 Benefits

• Flexible hours and virtual-first culture with home office stipend.
• Premium Medical, Dental, and Vision Insurance plans.
• Generous paid parental and caregiver leave.
• 401(k) savings plan with matching contributions.
• Financial advisor and financial wellness support.
• Flexible PTO and generous company holidays, including Juneteenth and Winter Break.