Web Analyst

📋 Description

• Serve as analytics SME for data collection and measurement.
• Design/maintain GTM events, variables, triggers.
• Build robust data layer for GTM.
• Enforce UTM code standards across marketing channels.
• Build GA4 dashboards; monitor KPIs (traffic, engagement, conversions).
• Analyze trends and translate insights for marketing and leadership.

🎯 Requirements

• Bachelor's degree in quantitative field + 3+ years in web analytics.
• GA4 and Google Tag Manager expertise.
• Strong analytical and problem-solving skills; data storytelling.
• Excellent communication with stakeholders.
• WordPress CMS experience.
• HTML/CSS/JavaScript for GTM; Salesforce integration.

🎁 Benefits

• 100% company-paid health, dental, vision coverage.
• Retirement plan with company contributions.
• FSA for Health and Dependent Care.
• 3 weeks vacation in first year.
• 11 paid holidays and paid sick time.
• Paid family leave; inclusive environment.