Your career is an investment that grows over time!
Wealthsimple is on a mission to help everyone achieve financial freedom by reimagining what it means to manage your money. Using smart technology, we take financial services that are often confusing, opaque and expensive and make them transparent and low-cost for everyone. We’re the largest fintech company in Canada, with over 3+ million users who trust us with more than $100 billion in assets.
Our teams ship often and make an impact with groundbreaking ideas. We're looking for talented people who keep it simple and value collaboration and humility as we continue to create inclusive and high-performing teams where people can be inspired to do their best work.
About the Role
We're looking for a Marketing Developer to join our Growth & Lifecycle Marketing team. This is a highly technical role that sits at the intersection of marketing, development, and data. You'll be the technical anchor for our multi-channel lifecycle marketing programs, building sophisticated automation systems, creating interactive email, in-app and web experiences, and ensuring our marketing technology stack runs smoothly.
As our Marketing Developer, you'll work closely with marketers, designers, and engineers to translate business needs into technical solutions. You'll be the subject matter expert on our marketing automation platform (Braze) and push the boundaries of what's possible in lifecycle marketing.
What You'll Do: Development & Design:Create and maintain our email templates and email design systemBuild interactive email experiences, including dropdowns, carousels, and AMP for emailCode advanced techniques like background images, device targeting, and dark mode supportProvide development guidance and support to the Lifecycle Marketing team for email and in-app message buildsStay current on industry changes and email client support updatesAct as SME on email and in-app message feasibility, scope creative designs, and explain channel nuancesTroubleshoot and resolve complex email, in-app and web template issuesMarketing Automation & Platform Operations:Design and build complex, multi-channel automation journeys in BrazeManage platform administration, including roles, users, and account settingsCreate and maintain custom HTML templates for in-app messagingWrite Liquid for complex personalization and dynamic contentDevelop custom scripts (webhooks, advanced Liquid logic) to extend platform capabilitiesIntegrate external tools and platforms using APIs beyond native supported integrationsTest and support platform-side requirements for integrations (API requirements, custom attributes)Provide solution design and support for non-Lifecycle teams utilizing our marketing toolsData & Personalization:Implement advanced personalization logic, including for loops, connected content, and catalogsWrite SQL queries for complex use cases and data extractionCreate advanced segmentation strategiesBuild custom reports and data visualizationsDesign technical solutions based on our relational database structuresAI & Workflow Automation:Evaluate, implement, and optimize AI tools to enhance marketing efficiency and campaign performanceBuild automated workflows that reduce manual tasks and streamline repetitive processesDevelop AI-assisted solutions for content personalization, audience segmentation, and campaign optimizationCreate scoping tools and templates that help marketers estimate project timelines and resource requirementsDesign self-service tools that empower marketing team members to execute campaigns independentlyIdentify opportunities to leverage AI for predictive analytics, A/B test optimization, and performance forecastingBuild integrations between AI tools and our marketing tech stack to automate data flows and reportingTrain team members on new automation tools and document best practices for AI-powered workflowsOperations:Manage the Lifecycle Marketing JIRA board and assign requests from cross-team partnersTranslate business needs into technical solutionsMaintain deep links code snippets for use in templatesServe as the technical SME for email and lifecycle marketing platforms What You'll Bring: Expert-level email development: Proficient in HTML/CSS for email with deep knowledge of responsive design, email client quirks, and advanced techniquesInteractive email techniques: Experience building dropdowns, carousels, AMP for email, and other interactive elementsMarketing automation expertise: Proven experience building complex, multi-channel automation flows in platforms like Braze, Iterable or Salesforce Marketing CloudAdvanced scripting: Strong skills in Liquid, webhooks, and other marketing automation scripting languagesSQL proficiency: Ability to write complex SQL queries for segmentation and reportingAPI integration: Experience integrating external platforms using APIs beyond standard supported integrationsProblem-solving: Exceptional troubleshooting skills for niche email and platform issuesTechnical architecture: Ability to translate business requirements into technical solutionsAutomation mindset: Strong instinct for identifying manual processes that can be automated and implementing scalable solutions Nice to Have: Experience with Braze, Iterable or Salesforce Marketing CloudExperience with Taxi for Email or other EDS platformBackground in data visualization and custom reportingUnderstanding of relational databases and data architectureExperience managing technical projects and cross-functional stakeholder requestsPassion for staying current on marketing technology innovations and best practicesFamiliarity with AI tools for marketing (generative AI, predictive models, content optimization)Experience building internal tools or documentation systems for marketing teamsKnowledge of no-code/low-code automation platforms (Zapier, Make, etc.) Additional Information Why Wealthsimple?
🤑 Competitive salary with top-tier health benefits and life insurance
📈 Retirement savings matching plan using Wealthsimple for Business
🌴 20 vacation days per year and unlimited sick and mental health days
📚 Up to $1,500 per year towards wellness and professional development budgets respectively
🛫 90 days away program: Employees can work internationally in eligible countries for up to 90 days per calendar year
🌎 A wide variety of peer and company-led Employee Resource Groups (ie. Rainbow, Women of Wealthsimple, Black @ WS)
💖 Allocated number of Wellness Days that can be scheduled over the course of the year!
We’re a remote-first team, with over 1,000 employees coast to coast in North America. Be a part of our Canadian success story and help shape the financial future of millions — join us!
Read our
Culture Manual and learn more about how we work.Technology & Innovation at Wealthsimple
We believe the future belongs to those who innovate boldly. At Wealthsimple, every team member is expected to lean into new technologies, including AI, and tooling to rethink how we work, solve problems faster, and create even greater value. We're looking for people who are not just comfortable with change but energized by it. Our commitment is to build a company that evolves at the pace of the world around us, and we want you to help lead that future.
DEI Statement
At Wealthsimple, we are building products for a diverse world and we need a diverse team to do that successfully. We strongly encourage applications from everyone regardless of race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status.
Accessibility Statement
Wealthsimple provides an accessible candidate experience. If you need any accommodations or adjustments throughout the interview process and beyond, please let us know, and we will work with you to provide the necessary support and make reasonable accommodations to facilitate your participation. We are continuously working to improve our accessibility practices and welcome any feedback or suggestions on how we can better accommodate candidates with accessibility needs.
