Marketing Manager, YouTube

The base pay for this position is $99,000 - $110,000 per year. The base pay offered may vary depending on location, job-related knowledge, skills, and experience. Restricted stock units will be provided as part of the compensation package.

At this time, Wayfair does not provide sponsorship for employment authorization for this position.

Marketing Manager, YouTube

Wayfair is looking for a results-oriented leader to drive the strategy and execution of the YouTube marketing channel. In this role, you will manage a high-performing team responsible for shaping and executing full-funnel media strategies, measuring and reporting on their performance, and leveraging those insights to drive continuous innovation. You will manage multi-million dollar campaigns that build brand awareness, generate demand, and capture high intent customers. You will partner closely with both external stakeholders at Google and internal stakeholders including creative, marketing technology, and marketing measurement to unlock growth on this strategic channel. The ideal candidate will bring depth of experience in YouTube, a strong fluency in both measurement and creative strategies, and experience mentoring and scaling teams.

What You'll Do:

• Lead the roadmap, strategy, and execution for the YouTube marketing channel, including campaign operations, bidding strategies, measurement frameworks, and creative strategy.
• Manage and develop a team of marketing analysts, setting strategic direction, coaching for growth, and ensuring operational excellence.
• Closely monitor campaign performance daily, identify and root cause problem solve abnormalities, and react to deviations from plan quickly and strategically.
• Lead relationship with our YouTube partners at Google, ensuring best-in-class execution, transparency, and continuous innovation.
• Collaborate closely with marketing data science to design and implement measurement frameworks (e.g., brand lift, incrementality testing, MMM), and deliver reporting that connects media investment to business outcomes.
• Develop and scale the creative strategy for YouTube, including creator content, developing briefs and partnering closely with internal creative and influencer teams to ensure creative assets are optimized to drive channel outcomes.

What You’ll Need:

• 4+ years of experience in digital media strategy, planning, or buying, with specific depth in YouTube and/or other digital video (CTV or programmatic).
• At least 1 year of management experience, either formal through direct management or informal through project management or mentorship, with a track record of cultivating talent and building a collaborative, high-performance culture.
• Experience managing large media budgets with accountability for business outcomes.
• Excellent analytical skills with experience using data analytics tools like SQL.
• Highly organized with the ability to manage multiple projects simultaneously.
• Strong verbal and written communication skills coupled with demonstrated experience effectively working with and influencing cross-functional stakeholders.
• An entrepreneurial mindset with the ability to thrive in a highly ambiguous and fast-paced environment with a bias for action.

This is a hybrid role located at our Boston HQ. This role is in office M-Th and remote on Fridays.