Marketing Analyst (Paid Display & App)

Marketing Analyst - Paid Display & App
London, UK | Office-Based (Mon–Thurs, Fri-WFH)
Full-Time

Benefits:Wayfair Employee Discount, Private Medical Care, Dental Care, Gym Membership Reimbursement, Tuition Reimbursement, 25 Days Starting Holiday + Bank Holidays (with tenure increases), Pension, Cycle to Work scheme, and more

Salary: The salary range for this position is £42,000 - £46,000 per year, however the base salary offered may vary depending on location, job-related knowledge, skills, and experience

The Growth marketing team owns full-funnel marketing for Wayfair EU and is looking for a marketing analyst who will take responsibility for driving the execution of our Paid Display and App Marketing programs in Europe. We drive the ultimate growth and revenue strategy for the business by partnering with Data Science, Martech, Product and other internal and external teams to build innovative platforms and systems to provide our customers with a smarter, unforgettable, personalized, and world-class experience.

• Be responsible for a portfolio of Paid Display and App paid marketing campaigns that span across the funnel

• Analyze and monitor campaign performance, identify trends, and make optimizations to drive ROI; react to deviations from plans quickly and strategically.

• You will be managing a multi million dollar monthly advertising budget. Your goal is to grow our customer base and maximize customer lifetime value to drive long-term profit

• You will leverage deep analytics to root out trends and develop data-driven solutions to complex business problems

• Operate our world class tools to further build out campaigns, adjust performance on display and app marketing platforms

• Shape the adoption of the Wayfair App in the EU by working closely with the app product team managing organic App Store listings in addition to driving the paid app install strategy and execution

• Leverage technology to enhance business goals; identify areas for improvement and drive implementation

• Work closely to manage relationships with various external advertising agencies/platform partners to effectively execute on our overarching marketing goals for the channel

• Collaborate with Brand and Creative teams to own creative strategy for our channel. Design and A/B test new creative, landing experiences, and game-changing program initiatives

• Collaborate with Martech, Data Science, Engineering, Storefront, and Business Intelligence to architect uniquely innovative and value-additive products that enhance business value and customer delight (e.g., internal ad serving platforms, new webpages, measurement stack)

• Bachelor degree (or higher) in a quantitative field of study: math, sciences, economics, or business. Or qualified by experience

• Excellent critical thinking and stakeholder management skills - ability to break down and communicate complex ideas and influence senior leaders and cross-functional partners

• Prior experience in digital marketing, management consulting, startup/tech, finance, and/or strategy with an analytical emphasis is highly valued

• Experience with performance marketing and/or programmatic display/video/app platforms (Meta Ads Manager, Pinterest Ads, TikTok Ads Manager, Google Ads, DV360, TradeDesk, AdForm etc.) is a big plus

• A total ownership mindset - ability to thrive in a highly ambiguous and fast-paced environment with a dynamic bias for action and a “get stuff done” attitude

• Experience understanding and improving app tracking by working with Mobile Measurement Partners (MMPs) such as Appsflyer

• Strong business acumen, hunger for driving results and improvement-driven mindset - you quickly grasp KPIs and metrics, and constantly look for opportunities to improve performance

• Strong quantitative analytics skills with a technical inclination. - Able to generate insights and solutions or build a story and strategy from large data sets. SQL / GBQ / Python / R knowhow is preferred

Wayfair believes everyone should live in a home they love. Through technology and innovation, Wayfair makes it possible for shoppers to quickly and easily find exactly what they want from a selection of millions of items across home furnishings, décor, home improvement, housewares and more. Committed to delighting its customers every step of the way, Wayfair is reinventing the way people shop for their homes - from product discovery to final delivery.