Viral Podcast & Social Strategy Leader

Location: Chicago, Miami, New York, Toronto (remote or hybrid)

About the Role

This role is for someone who lives and breathes the feed — someone who knows when to spark a hot take, when to lean into a meme, and when to turn a C-suite mic-drop into a LinkedIn earthquake.

You’ll set the strategy for VTEX’s North America social presence, align bold executive voices across channels, and lead the launch of a flagship podcast that asks the questions no one else is asking. You don’t have to write every post or script every line — but you do have to spot the gold, shape the narrative, and light the match.

You’ve done this before — with at least 3+ years of experience in podcast, social content, brand, or editorial (B2B/SaaS is a bonus, but not required). You’re fluent in internet culture, witty but professional, and energized by bold ideas. You’re also open to occasional travel for content capture, team sessions, or podcast production moments.

Launch and Lead Our Podcast

• Own the end-to-end podcast strategy and execution: guests, ideas, prep, and content roll-out — working closely with a professional podcast agency and recording studios.

• Turn every episode into snackable social gold — from savage pull-quotes to hilarious behind-the-scenes clips.

• Ensure the podcast feels big, bold, and unmissable — with energy, clarity, and a little tension.

Social Media, but Make It Unignorable

• Create and repurpose content that doesn’t play it safe — it sparks debate, laughter, or at least a DM or two.

• Build short-form video and campaign moments that grab attention and drive engagement across LinkedIn, X, Instagram, and YouTube.

• Orchestrate cross-channel alignment so VTEX’s brand and exec voices hit harder, louder, and in sync.

Partner with Bold, Brilliant Execs

• Work closely with leadership — outspoken, high-conviction execs who like to challenge the status quo.

• Translate provocative thinking into high-impact social storytelling without dulling the edge.

• Amplify exec presence while keeping it connected to VTEX’s broader narrative and social strategy.

Act Like an Editor-in-Chief

• You’re not just running posts — you’re curating a conversation.

• Spot moments to zig when others zag, call out industry nonsense.

• Collaborate across content, brand, GTM, and comms to turn serious thought leadership into seriously good social content.

About the Team

 

We’re VTEX, the composable commerce platform working with global powerhouses like  Carrefour, Colgate, Sony, Stanley Black & Decker, and Whirlpool. And while our tech is rock solid, our brand voice? We want it bold. Provocative. Even a little controversial.

We’re building a brand that doesn't just join the commerce conversation, it leads, questions, challenges, and shakes things up. That’s why we need a Viral Content & Executive Voice Strategist who’s sharp, scrappy, and not afraid to throw a punch (intellectually speaking).

Who you are

• Are opinionated and quick-witted, with the instincts of a stand-up comic and the judgment of a great editor.

• Have experience producing or strategizing podcasts — from shaping episodes to spinning them into social gold.

• Bring a background in SaaS, B2B or B2C commerce platforms, or the broader commerce/retail industry.

• Have 3+ years of experience in social content, brand, or editorial roles.

• Know American media culture inside-out — you understand the tone, the timing, and the tweet-before-it-trends vibe.

• Love execs with a take — and know how to help shape and amplify it without watering it down.

• Are organized, proactive, and collaborative — but never vanilla.

• Are comfortable traveling for content capture, podcast production, or campaign moments (sometimes on short notice)

 

Bonus Points For

• Being Miami, NY, Chicago or Toronto
• Able to travel for IRL content and podcast recording moments.
• Experience in commerce, retail, SaaS, or startups.
• A portfolio that includes: campaigns, posts, videos, or even a meme that went viral for the right reasons.

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About VTEX

VTEX (NYSE: VTEX) is the composable and complete commerce platform that delivers more efficiency and less maintenance to organizations seeking to make smarter IT investments and modernize their tech stack. Through our pragmatic composability approach, we empower brands, distributors, and retailers with unparalleled flexibility and comprehensive solutions, enabling them to invest solely in what provides a clear business advantage and boosts profitability. VTEX is trusted by 2.400 global B2C and B2B customers, including Carrefour, Colgate, Motorola, Sony, Stanley Black & Decker, and Whirlpool, having 3.400 active online stores across 43 countries (as of FY ended on December 31, 2024).

Founded in the year 2000, VTEX has a history of being unstoppable. Completely against the odds, VTEX is leading a high-tech industry and positioned above market giants. We are building an extraordinary future with more than 1,300 employees scattered across 25 locations in 16 countries in Latin America, North America, Europe, and Asia. For more information, visit www.vtex.com.

At VTEX, you will work in a challenge-driven environment and collaborate with amazing peers. If you are powerful individually, join us, and we will be unstoppable together.

Benefits

• Competitive compensation
• Extended parental leave
• Medical insurance
• Ticket restaurant
• Life Insurance
• Legal plan
• Language scholarship: 65% subsidies in English, Spanish, Portuguese courses
• Free shipping on 1000+ VTEX store