Industrial/B2B Field Marketing Manager

About the Role

We are looking for a passionate Marketing professional to join our US team with knowledge on the industry, ICP and North American market. You will be responsible for creating and executing events, performance, and content activities for the ICP, being the owner of communication planning, working alongside the sales team to target key stakeholders from our target list and sales funnel with bold content.

RESPONSIBLE FOR:

• Plan, organize and manage with a small team end-to-end event marketing initiatives including industry trade shows (NRF & Shoptalk), conferences and other events applicable to the ICP. 
• Measure event success through key performance indicators (KPIs) and post-event analysis
• Work closely with regional sales leaders and BDRs to define target account clusters and campaign goals.
• Own campaign execution from concept to ROI reporting—ensuring marketing-sourced and marketing-influenced pipeline growth.
• Collaborate with Sales and Alliance teams to identity and execute co-partner marketing opportunities to drive new business opportunities and brand awareness 
• Track and report KPIs such as MQLs, SQLs, pipeline, CAC, and event ROI.
• Continuously test and optimize campaigns for higher engagement and conversion rates.
• Provide feedback to the content and brand teams on market-specific needs and insights from the field.
• Support with the production, development and execution of co-branded assets, webinars, industry dinners, etc. 

As Industrial/B2B Field Marketing Manager, you will be responsible for bringing VTEX’s value proposition to life for enterprise clients and strategic business audiences. Your goal is to plan and execute integrated field marketing campaigns that connect digital demand generation with in-person and virtual activations. You will act as a strategic partner to the sales and alliances teams, creating high-impact programs that build pipeline, engage key decision-makers, and position VTEX as the platform of choice for unified B2B commerce.

• Lives in New York, Chicago or Miami
• 5+ of experience leading a similar area, with comparable goals and responsibilities (marketing in a B2B SaaS or tech company is preferred);
• Proven track record of managing multifaceted performance projects and event marketing with tight deadlines 
• Ability to work both collaboratively in a fast-pace results driven environment.
• Experience in creating brand sponsorship & marketing campaigns across multiple digital channels;
• You have previous experience using Salesforce and marketing automation tools;
• You have a tech & math mindset, providing simple solutions to complex problems
• You have digital commerce experience;
• Curiosity and willingness to constantly experiment with new tactics and channels;
• Experience in developing copy for campaign materials, e.g. ads, abstracts, emails, and social channels;
• Dynamic person, looking for new challenges and constantly changing if necessary.

VTEX (NYSE: VTEX) is the composable and complete commerce platform that delivers more efficiency and less maintenance to organizations seeking to make smarter IT investments and modernize their tech stack. Through our pragmatic composability approach, we empower brands, distributors, and retailers with unparalleled flexibility and comprehensive solutions, enabling them to invest solely in what provides a clear business advantage and boosts profitability. VTEX is trusted by 2.400 global B2C and B2B customers, including Carrefour, Colgate, Motorola, Sony, Stanley Black & Decker, and Whirlpool, having 3.400 active online stores across 43 countries (as of FY ended on December 31, 2024).

Founded in the year 2000, VTEX has a history of being unstoppable. Completely against the odds, VTEX is leading a high-tech industry and positioned above market giants. We are building an extraordinary future with more than 1,300 employees scattered across 25 locations in 16 countries in Latin America, North America, Europe, and Asia. For more information, visit www.vtex.com.

At VTEX, you will work in a challenge-driven environment and collaborate with amazing peers. If you are powerful individually, join us, and we will be unstoppable together.

• Competitive compensation
• Extended parental leave
• Medical insurance
• Ticket restaurant
• Life Insurance
• Legal plan
• Language scholarship: 65% subsidies in English, Spanish, Portuguese courses
• Free shipping on 1000+ VTEX store