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gtm product marketing product positioning buyer personas icp📋 Description
- Own GTM strategy and portfolio for bswift products.
- Translate capabilities into market positioning and launches.
- Define ICPs, buyer personas, and market segmentation.
- Define GTM motions: logo, expansion, cross-sell.
- Own launch readiness criteria and cross-functional readiness.
- Lead cross-functional teams across Product, Sales, Enablement, Brand.
🎯 Requirements
- 10+ years in product marketing, marketing leadership, or product management.
- Proven GTM strategy experience with cross-functional influence.
- Strong strategic thinking; translate concepts into messaging.
- Data-driven with KPIs (CAC, ROI, adoption).
- Exceptional communication and executive-level storytelling.
- Bachelor’s degree required.
🎁 Benefits
- Comprehensive Health Benefits (health, dental, vision).
- Competitive Compensation package and incentives.
- Remote-first, Office-friendly environment.
- Retirement Savings Plans.
- Professional Development opportunities.
- Employee Wellbeing initiatives and supportive culture.
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