Related skills
sql tableau programmatic advertising google ads bing adsπ Description
- Paid Media Strategy across Google Ads, Bing Ads, Meta.
- Budget ownership; hit CAC/ROAS targets; forecast and report.
- Multi-Channel Optimization: optimize campaigns, assets, landing pages.
- Strategic Publisher Network: scale marketing with publisher partners.
- Data & Measurement: establish metrics framework; improve attribution with data teams.
- Experimentation Culture: lead A/B testing across bidding, creatives, audiences.
π― Requirements
- 10+ years in Performance Marketing/Growth; 5+ years in leadership.
- Hands-on SEM, Paid Social, and Programmatic.
- Analytical; proficiency with SQL, Tableau, or BI tools.
- Financial Services or Marketplace experience preferred.
- Proven track record of scaling monthly spend while maintaining efficiency.
- Collaborative mindset; experience with large media ecosystems or external partners.
π Benefits
- Medical, dental, and vision insurance.
- 401(k) plan.
- Paid time off.
- Other benefits per plan documents.
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