Related skills
content marketing analytics seo branding ai📋 Description
- Own and rebuild organic growth across SEO, content, and site conversion.
- Build content distribution to scale AirDNA data into acquisition channels.
- Elevate lifecycle marketing: activation, nurture, retention, monetization.
- Lead cross-functional marketing team across growth, lifecycle, product marketing, PR.
- Oversee paid acquisition and agency partners; optimize spend and incrementality.
- Define and sharpen AirDNA’s brand positioning across touchpoints.
🎯 Requirements
- 8–15 years in B2C or PLG SaaS marketing; 3+ years at VP/Head level.
- Organic growth expertise: SEO and programmatic content in AI-driven search.
- Lifecycle marketing: activation, retention, monetization in PLG/freemium.
- Paid acquisition experience; manage teams/agencies; incrementality focus.
- Data-driven with attribution and experimentation; self-serve analysis.
- AI-native, uses AI tools to boost productivity with real examples.
🎁 Benefits
- Annual bonus.
- Employer-paid benefits.
- L&D stipend.
- Incentive pay for eligible roles.
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