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leadership cpg brand strategy media planning insights📋 Description
- Lead development of actionable insights from behavior and culture
- Partner with creative, media, and analytics to ensure in-market impact
- Own cross-channel communications planning for a major CPG account
- Translate insights into culturally resonant strategy and creative
- Build and mentor a team of strategists to elevate work
🎯 Requirements
- 10–15+ years in comms planning, media strategy, or integrated branding
- Leadership of comms strategy for large, complex CPGs
- Uncover human insights and translate to effective comms and creative
- Culture-driven, real-time signals applied to strategy
- Experience collaborating with creative teams on ideas
- Understand how platforms affect attention and outcomes
- Partner with media planning and buying teams
- Proven leader developing strategic thinkers
- Clear storyteller with strong client presence
🎁 Benefits
- Employer-sponsored 401k with match
- Medical, Dental, and vision coverage
- Unlimited PTO
- Caregiver (Parental) Leave
- Health and Wellness benefits
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