Related skills
content marketing social media cross-functional collaboration leadership brand strategy📋 Description
- Own and evolve GameChanger's brand strategy across channels and teams.
- Lead upper-funnel brand growth: awareness, consideration, and brand-led traffic.
- Build GameChanger into a social-first publisher with always-on content.
- Oversee influencer and creator marketing to extend reach.
- Lead Integrated Marketing, Social, Content, and Creative teams.
- Drive measurable acceleration in social audience growth and engagement.
🎯 Requirements
- 15+ years in brand marketing, ideally in a CPG or brand-led org.
- Experience building brands organically via social, creators, and community.
- Deep experience building consumer-facing brands at scale.
- Define and scale brand voice, creative systems, and storytelling.
- Lead Creative Services, Social, Influencer, and Integrated Marketing teams.
- Passion for youth sports and communities.
🎁 Benefits
- Office in Manhattan, NY.
- Unlimited vacation policy.
- Paid volunteer opportunities.
- Tech stipend: $4k every 2 years.
- WFH stipend: $500 annually.
- Full health benefits (medical, dental, vision, prescription).
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