VP, Marketing Science Analytics, Customer Engagement Team

📋 Description

• Be part of the CET, the analytic and consultative backbone.
• In-house work culture: analytics and guidance with software+services for client ROI.
• All work in-house; requires analytics passion, strong communication, and a consultative approach.
• Advise and partner with large, Fortune 500/100 clients.
• Influence strategic planning for marketing, driving multi‑million‑dollar growth opportunities.
• Engage with senior client stakeholders (CMOs, CFOs, CEOs).
• Develop expertise in marketing analytics; build predictive models to solve business questions.
• Learn and grow through immersive onboarding and ongoing training.
• Strategically manage a portfolio of accounts; deliver Marketing Mix Models, media effectiveness, attribution, pricing, and optimization.
• Bridge gaps between research types and customer insights.
• Drive revenue growth and expand analytics programs; collaborate with CET and Finance.
• Support business development to drive new customer acquisition and lead generation.
• Work with Product Team’s Commercial Success to drive platform adoption.
• Coordinate with CET Directors/VPs across regions to ensure resources align with revenue goals.
• Lead project teams; manage timelines, expectations, and deliverables.
• Oversee analytics/data tracking processes; document improvements.
• Train and coach new and existing team members; guide career growth and performance.
• Apply advanced analytics to solve marketing planning issues; collaborate with internal PMs.
• Develop and present actionable analytics; explain marketing measurement with confidence.
• Lead initiatives to improve processes and scalability.
• Model the company values; foster accountability and inclusion.

🎯 Requirements

• Bachelor’s degree or higher in analytics, economics, statistics, mathematics, or marketing.
• 15+ years in marketing mix modeling, unified measurement, or digital analytics.
• Proven success delivering advanced analytics programs.
• Highly analytical with strong problem-solving and attention to detail.
• Strong project management and scheduling skills.
• Experience leading other leaders and teams.
• Experience leading a customer portfolio and engaging senior stakeholders.
• Experience leading renewals and contracting.
• Experience upselling and expanding customer scope.
• Experience managing and leading P&L.
• Willingness to travel domestically and internationally.
• Excellent verbal and written communication skills.
• Proficient in PowerPoint and Excel.