Strategic lead for marketing analytics; partner with senior stakeholders to define KPIs and measurement frameworks
Lead full-funnel marketing analytics; tie campaigns to conversions, pipeline, and revenue
Design and analyze multi-channel campaigns to drive optimization (email, web, paid, events, CRM, sales)
Identify opportunities to improve marketing efficiency and ROI
Develop lead scoring and segmentation to improve targeting in a B2B context
Build dashboards and drive executive reporting; translate analytics into scalable data needs with data engineering

🎯 Requirements

8-10+ years in marketing analytics; B2B focus; insurance/finance preferred
Expert in marketing measurement, attribution, ROI
Experience with Salesforce, Marketo, SFMC
Web/digital analytics skills (GA, Adobe Analytics)
SQL proficiency; analyze large CRM/marketing datasets
Python; Snowflake and/or AWS Redshift; collaborate with data engineering

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