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demand generation marketing analytics programmatic advertising llms brand storytelling📋 Description
- Define and execute the Verve For Advertisers marketing strategy across channels
- Build and lead a marketing team across content, demand gen, product marketing, events
- Translate innovations (LLM data, intent signals, ID-less targeting) into buyer stories
- Drive demand generation programs delivering qualified pipeline (digital, webinars, field)
- Partner with sales to develop enablement materials, pitches, and positioning
- Lead Verve's presence at key industry events from strategy to execution
🎯 Requirements
- 10+ years marketing experience with 5+ in leadership (ad tech/martech/digital media)
- Proven track record building and scaling marketing teams in high-growth B2B
- Understanding of programmatic advertising (DSP/SSP, targeting, KPIs, measurement)
- Experience marketing AI-powered or data-driven products to enterprise buyers
- Strong storyteller with writing skills and brand consistency
- Analytical mindset with data-driven ROI and metrics
🎁 Benefits
- Competitive salary + performance bonuses
- Health, dental, and vision insurance, plus mental health resources
- 401(k) match and generous PTO
- Hybrid work environment (NYC office)
- Free lunch for onsite team members in NYC
- Volunteer Opportunities
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