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gtm marketing automation data-driven abm sfdc📋 Description
- Lead HealthJoy’s marketing to become a data-driven growth engine.
- Architect and build a scalable marketing machine for growth.
- Implement segmentation/verticalization and deepen broker partnerships.
- Shift from sales-led to marketing-led growth and pipeline.
- Drive top-of-funnel growth and revenue expansion.
🎯 Requirements
- 10+ yrs marketing leadership in VC/high-growth firms; mid-market focus.
- Startup mindset: bias for action; build systems from scratch.
- Full-funnel growth expert: demand gen, ABM, lifecycle marketing.
- Integrated marketing: product messaging, engagement, and brand content.
- Data-driven cross-functional leader: aligns product, sales, and success.
- Verticalization expert: tailor GTM for industries and broker personas.
🎁 Benefits
- Medical, Dental and Vision insurance packages
- HSA contribution match
- Stock options for eligible roles
- 401k match
- Paid parental leave
- Flexible PTO
🚚 Relocation support
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