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data analytics seo ai experimentation📋 Description
- Own and scale the Marketplace growth system for SMB/mid-market.
- Scale experimentation and efficiency across all marketing disciplines.
- Define and lead Marketing vision and strategy for growth.
- Lead performance marketing and demand gen across channels.
- Oversee product marketing, brand, and content for hiring.
- Influence strategy as a member of the leadership team.
🎯 Requirements
- Deep experience building and scaling performance-led growth in marketplaces.
- Enterprise-level leadership; set vision and strategy for marketing and growth.
- Paid acquisition, SEO, lifecycle marketing, and experimentation.
- Experience integrating marketing disciplines into a cohesive, outcome-driven system.
- Deep SMB/mid-market understanding: buyer intent, urgency, budget sensitivity.
- Data-driven analytics; partner with analytics/finance for forecasting and ROI.
🎁 Benefits
- Comprehensive medical coverage for you and your family.
- Unlimited PTO.
- 401(k) with matching.
- 12 weeks paid parental leave.
- Employee Stock Purchase Plan.
- Life at Upwork: learn about values and culture.
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