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content marketing product marketing digital marketing b2b marketing public relations📋 Description
- Lead strategic marketing for HealthVerity Marketplace and related products.
- Develop positioning, messaging, and demand generation for pharma buyers.
- Collaborate with Product and Sales on personas, use cases, and launches.
- Drive digital marketing, PR, and trade show programs; grow brand awareness.
- Build sales enablement content and customer stories; evangelize value.
- Establish KPIs, ROI tracking, and a closed-loop marketing program.
🎯 Requirements
- 15+ years in corporate/product marketing; 10+ years leading teams.
- 10+ years managing marketing teams and personnel development.
- Proven track record launching new products/services.
- Experience partnering with direct marketing and sales execs.
- Ability to synthesize inputs into business plans and strategy.
- Excellent written and verbal communication for internal/external use.
🎁 Benefits
- Compensation: base salary and annual bonus.
- Health, dental, and vision coverage from day 1.
- 401(k) with equity grants; new hire equity at Director+.
- Flexible location: remote with 3 days in Philly office.
- Generous PTO and parental leave; onboarding program.
- Professional development budget.
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