VP, International Marketing & GTM

📋 Description

• Create local channel strategies; execute marketing plans with channel owners/agencies.
• Lead market entry into new countries/languages; drive market research and PMF.
• Craft tailored product positioning and messaging for key audiences.
• Determine optimal team structure and scale with agency partners for new markets.
• Drive growth across international KPIs: customers, revenue, conversion, ROI, LTV.
• Inform product roadmap with country/language insights and market data.

🎯 Requirements

• 15+ years marketing exp in consumer tech or related field.
• Proven success launching products in new markets lacking presence.
• Experience building and leading a high-performing marketing team.
• Collaborative, with cross-functional influence in a complex org.
• Experience managing agency partners.
• Deep knowledge across digital and traditional marketing channels.
• Marketing measurement expertise: conversion lift, MTA, MMM.
• Market research experience with qualitative and quantitative insights.
• Experience working with internal/external creative teams and briefing processes.
• Understanding localization and how culture affects go-to-market.
• Comfort navigating ambiguity in a dynamic environment.
• Spanish, French, or German language ability is a plus.

🎁 Benefits

• Medical plans with 100% covered premiums option.
• Fertility and adoption benefits.
• Global Employee Assistance Program.
• Retirement benefits with employer match.
• Flexible paid time off.
• 12 weeks paid parental leave and family care leave.