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analytics localization go_to_market📋 Description
- Create high-impact local channel strategies with partners
- Evaluate and launch entry into new countries and languages with market research
- Craft tailored product positioning and messaging for key audiences
- Determine optimal team structure and grow the team for new markets
- Drive growth in key international KPIs (customers, revenue, ROI, retention)
- Maintain knowledge of local cultural trends and media consumption
🎯 Requirements
- 15+ years marketing in consumer tech or related field
- Proven success launching products in new markets without existing presence
- Experience building and leading high-performing marketing teams
- Experience managing agency partners
- Deep knowledge across digital and traditional marketing channels
- Deep understanding of marketing measurement: conversion lift, MTA, MMM
🎁 Benefits
- Medical plans with 100% premiums covered
- Fertility and adoption benefits
- Headspace mindfulness app subscription
- Global Employee Assistance Program
- Retirement plan with employer match
- Flexible paid time off
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