VP, Head of Paid Media

📋 Description

• Own end-to-end paid acquisition across all biddable and partner channels.
• Lead strategy and execution for SEM, Paid Social, Programmatic, and affiliates.
• Scale lead generation across multiple verticals with optimized volume and quality.
• Build and lead a high-performing in-house performance marketing team.
• Partner with cross-functional teams to improve funnel efficiency and prioritization.
• Drive growth through portfolio-based channel investment and rapid testing.

🎯 Requirements

• 15+ years in performance marketing with lead gen focus.
• Deep expertise in SEM, Paid Social, Programmatic, Affiliate channels.
• Proven ability to scale large paid media budgets efficiently.
• Data-driven decision making with rapid testing and iteration.
• Experience building and leading in-house teams; no external agencies.
• Strong cross-functional collaboration to optimize funnel.

🎁 Benefits

• Medical, dental, and vision insurance with 401(k) matching.
• Generous benefits, wellness programs, and time-off policies.
• Inclusive culture that values curiosity and ownership.
• GSD – Get Stuff Done award and recognition programs.