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salesforce abm eloqua📋 Description
- Own global demand & growth strategy with pipeline accountability.
- Translate revenue goals into demand plans, forecasts, and metrics.
- Architect a unified funnel for sales-led motions with clear handoffs.
- Lead end-to-end demand programs across channels (performance, paid, SEO, ABM).
- Identify, test, and scale high-leverage channels to drive enterprise pipeline.
- Own enterprise M2S funnel design: qualification, scoring, routing, SLAs.
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