VP, Growth Marketing

📋 Description

• Own marketing data, reporting, and performance intelligence as truth.
• Build executive dashboards across funnel, channel, and location.
• Define KPI framework: CAC, LTV, ROAS, MER, payback, margins, attribution.
• Ensure data integrity across web, CRM, app, paid media, and analytics.
• Own strategy, budget allocation, and performance across all paid channels.
• Set CAC and ROAS targets aligned with unit economics and optimize budgets.

🎯 Requirements

• 5+ years of growth marketing experience with ownership of paid budgets.
• Bachelor's degree in Marketing, Business, Economics, or related field.
• Hands-on command of paid media platforms (Meta, Google, TikTok, programmatic).
• Experience with analytics stacks GA4, attribution platforms, Looker, Domo.
• Track record of building dashboards and presenting performance to leadership.
• Deep fluency in CAC, LTV, payback, ROAS, MER, and margins.
• Experience managing digital agency relationships and brand partnerships.

🎁 Benefits

• Growth opportunities as we expand nationally
• Supportive and inclusive work environment
• Meaningful work improving patient health and longevity outcomes
• Healthcare coverage
• 401(k) retirement savings plan
• Paid time off