Related skills
seo performance marketing team leadership budgeting lifecycle marketing📋 Description
- Own day-to-day marketing strategy and execution for the edX platform
- Drive platform traffic, learner acquisition, and conversion
- Build internal marketing capability for the platform
- Define team structure and hire key roles with the CMO
- Lead SEO and organic discovery strategy
- Manage the annual paid media budget for efficient learner acquisition
🎯 Requirements
- 10+ years in growth, performance or digital marketing leadership
- Experience leading growth for international consumer marketplaces or large digital platforms
- Proven success driving organic traffic growth and customer acquisition
- Deep experience with SEO, organic discovery, and performance marketing channels
- Experience managing marketing budgets and CAC
- Experience building and scaling high-performing marketing teams
🎁 Benefits
- Medical, dental, and vision coverage
- Life insurance, disability, and 401(k) employer match
- Free snacks and drinks in-office
- Generous paid holidays and leave policies, including unlimited PTO
- Volunteer days, parental leave, and a company-wide winter break
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