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crm analytics performance marketing subscription tiktok shopπ Description
- Own DTC revenue, margin, and digital P&L across brands
- Lead forecasting, budgeting, and performance tracking across channels
- Design scalable growth engine for the brand ecosystem
- Build lifecycle, CRM, and retention programs to raise LTV
- Own performance marketing and end-to-end consumer journey
- Lead platforms and marketplaces including ecommerce sites, Amazon, TikTok Shop
π― Requirements
- 10+ years building and scaling digital commerce with revenue ownership
- Proven growth track record in DTC ecosystems
- Deep DTC economics: conversion, retention, LTV, unit economics
- Experience in performance marketing, CRM, subscription, lifecycle
- Ability to design scalable digital systems and processes
- Strong cross-functional partner to brand, creative, product, and operations
π Benefits
- Fully remote within the United States with occasional travel to Boston HQ
- Compensation package based on experience
- Shape multi-brand digital commerce strategy and growth
- Inclusive culture with a commitment to diversity and equal opportunity
- High-growth role in a beauty brand
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