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crm data analytics email marketing marketing automation customer segmentation📋 Description
- Supervise and guide a CRM team for high performance.
- Design and implement CRM strategies to boost retention.
- Monitor customer behavior to optimize CRM efforts.
- Develop personalized communications and campaigns by segment.
- Create customer segmentation models by behavior and value.
- Lead multi-channel CRM campaigns (email, SMS, push).
🎯 Requirements
- 3+ years of CRM experience in the iGaming industry.
- Experience managing VIP segments and high-value retention strategies.
- Strong analytical and data interpretation skills for strategic decisions.
- Proficiency in CRM tools, marketing automation platforms, and performance tracking tools.
- Deep understanding of sport/casino specifics.
- Experience with multiple channels (email/SMS/push/pop-up) and reporting.
🎁 Benefits
- Leadership skills to guide a CRM team.
- Out-of-the-box and creative thinking.
- Problem-solving skills.
- Growe Together: team collaboration.
- Drive results over process: goal-focused.
- Be ready for change: adapt and evolve.
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