VIP CRM Manager

📋 Description

• Prepare a strategic monthly calendar tailored for Casino and Sports customers and use analytics to drive decisions.
• Prepare weekly analysis on the performance of campaigns and measure profitability.
• Analyze player behaviors and create segmentations and offers that align with playing style.
• Plan, execute, and optimize campaigns for player upselling, retention, and reactivation on a daily basis.
• Collaborate with content, design, and product teams to deliver engaging and relevant promotions.
• Manage communications across email, SMS, push notifications, and in-app messages.

🎯 Requirements

• 2+ years of experience in a CRM within the iGaming industry.
• Strong analytical and data interpretation skills with the ability to make strategic decisions based on data.
• Proficiency in CRM tools, marketing automation platforms, and performance tracking tools.
• At least an Upper-intermediate level of English (spoken and written).
• Experience managing VIP segments and executing high-value retention strategies will be a plus.
• A good understanding of player behavior is a strong advantage.

🎁 Benefits

• Strong communication and presentation skills for reports.
• Able to manage multiple deadlines.
• Problem-solving skills.
• Data-driven approach.
• GROWE TOGETHER: teamwork and mutual support.
• DRIVE RESULT OVER PROCESS: set ambitious, measurable goals.